The importance of having an international organization coordinate policies and common strategies, bringing stakeholders together (public, private and academia) to learn from each other and share best practices.


How an international organization should build knowledge through research and produce deliverables to help better position the wine tourism destinations in the global markets.

Sustainability in wine

Portugal will highlight the good practices it has implemented, including the Alentejo region’s sustainability plan/seal.

Each country’s differentiating characteristics

Portugal will explain the importance of its gastronomy, wine, and hospitality; Uruguay will share the work done by the tourism ministry of Uruguay in collaboration with INAVI (national wine institute) to develop wine tourism.

Promotional strategies

Portugal will give the example of The Winepairs campaign created by Turismo de Portugal; Uruguay will explain how it is going to promote local tourism focusing on winery visits, targeting new generations, and how it’s going to create synergies with neighbouring countries, such as Brazil and Argentina and Paraguay.


The importance of education and training in wine tourism to deliver the expected products and services. Portugal will discuss how the GWTO academy can help with contents to facilitate the role of the Portuguese academic institutions in this field.



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